TREX Roars Back: Celebrate the Pinnacle of Travel Retail-Exclusive Excellence

The Moodie Davitt Report proudly presents the second annual TREX Awards – the only global programme dedicated to honouring groundbreaking travel retail-exclusive products and initiatives that redefine surprise, discovery and differentiation in the channel. From innovative launches to transformative collaborations, TREX spotlights what by definition makes travel shopping distinct from all other channels.

In a world where competition from e-commerce, cross-border and downtown retailers is constantly intensifying, true travel differentiation is critical.

The TREX Awards recognise the visionaries pushing boundaries with products and campaigns designed exclusively for travel retail – delivering unique value that can’t be found anywhere else. Building on the resounding success of its inaugural 2024 edition, which showcased a stellar array of entries, this year’s TREX sets the stage for brands to spotlight their 2025 innovations and leadership in travel retail-exclusive excellence. 

• Global Spotlight: Honouring travel retail-exclusive products and initiatives launched between 1 January 2025 and 31 December 2025.
• Expert Judging: Evaluated by a powerhouse panel including industry legends Tim Young (drinks and travel retail expert), Canny Kwok (luxury beauty and travel retail specialist) and Martin Moodie (Founder & Chairman, The Moodie Davitt Report).
• Diverse Categories: Spanning confectionery to spirits, marketing masterpieces to ESG trailblazers – plus the coveted 'Patagotitan' Award for the ultimate game-changer. 

The deadline for submissions to the TREX Awards 2025 will be 6 March 2026. Winners will be announced in April 2026.