TREX Roars Back: Celebrate the Pinnacle of Travel Retail-Exclusive Excellence

The Moodie Davitt Report proudly presents the second annual TREX Awards – the only global programme dedicated to honouring groundbreaking travel retail-exclusive products and initiatives that redefine surprise, discovery and differentiation in the channel. From innovative launches to transformative collaborations, TREX spotlights what by definition makes travel shopping distinct from all other channels.

In a world where competition from e-commerce, cross-border and downtown retailers is constantly intensifying, true travel differentiation is critical.

The TREX Awards recognise the visionaries pushing boundaries with products and campaigns designed exclusively for travel retail – delivering unique value that can’t be found anywhere else. Building on the resounding success of its inaugural 2024 edition, which showcased a stellar array of entries, this year’s TREX sets the stage for brands to spotlight their 2026 innovations and leadership in travel retail-exclusive excellence. 

• Global Spotlight: Honouring travel retail-exclusive products and initiatives launched between 1 January 2026 and 31 December 2026.
• Diverse Categories: Spanning confectionery to spirits, marketing masterpieces to ESG trailblazers – plus the coveted 'Patagotitan' Award for the ultimate game-changer. 

The deadline for submissions to the TREX Awards 2027 will be 8 January 2027. Winners will be announced in the first quarter of 2027.